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Terms of Service.

Last updated: 8 July 2026
This is a general template for Pilot Creative and does not constitute legal advice. We recommend having it reviewed by a qualified solicitor, and paired with a signed statement of work for each client engagement, before relying on it.

1. Acceptance of these terms

These Terms of Service ("Terms") govern your use of the Pilot Creative website (the "Site") and any services provided by Pilot Creative ("Pilot," "we," "us," or "our"). By using the Site or engaging our services, you agree to these Terms. If you do not agree, please do not use the Site or our services.

2. About Pilot Creative

Pilot is a London-based creative studio producing strategy-led static ad creative for Meta, for direct-to-consumer (DTC) brands. Details of specific deliverables, timelines, and pricing for a given engagement are set out separately in a proposal, order form, or statement of work agreed with the client, which forms part of the contract between us alongside these Terms.

3. Use of this website

You agree to use the Site only for lawful purposes and in a way that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, the Site by any third party. You must not attempt to gain unauthorised access to the Site, its servers, or any connected systems.

4. Services and engagements

Where you engage Pilot for creative services, the following general principles apply unless otherwise agreed in writing:

  • Monthly plans, output volumes, and turnaround times are as described on our Site or as agreed in your specific proposal, and may be updated from time to time
  • Production timelines (such as our standard five-day sprint) begin once a complete brief and any required assets have been received from the client
  • Revisions are included as specified in your plan; additional revision rounds beyond this may be chargeable
  • Add-ons, such as the Creative Strategy package, are billed separately from the base plan unless stated otherwise

5. Fees and payment

Fees for our services are set out in your proposal or invoice. Unless otherwise agreed, invoices are payable in advance of each billing period. Late payment may result in a pause of active work until outstanding amounts are settled. All fees are exclusive of applicable taxes unless stated otherwise.

6. Intellectual property

Upon full payment, ownership of the final approved creative deliverables produced specifically for your brand transfers to you, unless otherwise agreed. Pilot retains the right to use completed work (including drafts and concepts) in our portfolio, case studies, and marketing materials, unless you request otherwise in writing. Any pre-existing tools, templates, or processes used to produce your deliverables remain the property of Pilot.

7. Client responsibilities

To deliver work on schedule, we rely on clients to provide timely briefs, brand assets, product information, and feedback. Delays in providing these may affect agreed turnaround times. Clients are responsible for ensuring that any assets or information they provide (such as product images, claims, or trademarks) do not infringe the rights of any third party.

8. Confidentiality

Each party agrees to keep confidential any non-public business, product, or strategic information shared during the course of the engagement, and to use it only for the purposes of the engagement.

9. Limitation of liability

To the fullest extent permitted by law, Pilot's total liability arising out of or in connection with our services is limited to the fees paid by you for the services giving rise to the claim in the preceding three months. We are not liable for any indirect, incidental, or consequential losses, including loss of profits, revenue, or advertising performance, as ad performance depends on factors outside our control such as platform algorithms, budgets, and targeting.

10. Termination

Either party may terminate an ongoing engagement in accordance with the notice period set out in the applicable proposal or statement of work. Fees for work completed, or in progress, up to the termination date remain payable.

11. Governing law

These Terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to these terms

We may update these Terms from time to time. Continued use of the Site or our services after changes are posted constitutes acceptance of the revised Terms.

13. Contact us

If you have questions about these Terms, please contact us at hello@pilotcreative.co.

PilotCreative

Strategy-led static ad production for DTC brands scaling on Meta. London.

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