Privacy Policy.

1. Who we are

Pilot Creative ("Pilot," "we," "us," or "our") is a London-based creative studio producing strategy-led static ad creative for Meta, serving DTC brands. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website (the "Site") or engage us for services.

If you have any questions about this policy or how we handle your information, contact us at hello@pilotcreative.co.

2. Information we collect

We collect information in the following ways:

• Information you provide directly: such as your name and email address when you request our price list, book a strategy call, or email us directly.
• Information collected automatically: including your IP address, browser type, device information, and pages visited, gathered through standard web server logs and any analytics tools we use.
• Information from our work together: if you become a client, we may collect billing details, brand assets, and other information necessary to deliver our services.

3. How we use your information

We use the information we collect to:

• Respond to enquiries and send requested materials, such as our price list
• Provide, manage, and improve our creative services
• Communicate with you about projects, invoices, and account matters
• Send occasional updates about our services, where you've agreed to receive them
• Understand how visitors use our Site so we can improve it
• Meet our legal and contractual obligations

4. Cookies and similar technologies

Our Site loads fonts from Google Fonts, which may involve your browser connecting to Google's servers. We may also use cookies or similar technologies for essential site functionality and, where enabled, analytics to understand aggregate visitor behaviour. You can control cookies through your browser settings; disabling them may affect how the Site functions.

5. Legal basis for processing

Where UK GDPR applies, we rely on the following legal bases to process your personal data: your consent (for example, when you request our price list or subscribe to updates), our legitimate interests (such as improving our Site and responding to enquiries), and performance of a contract (when you engage us for services).

6. Sharing your information

We do not sell your personal information. We may share it with:

• Trusted service providers who support our operations (for example, email delivery or hosting providers), under appropriate confidentiality obligations
• Professional advisors, such as accountants or legal counsel, where necessary
• Authorities, where required by law

7. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements, after which it is securely deleted or anonymised.

8. Your rights

If UK GDPR applies to you, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Object to or restrict certain processing
• Request portability of your data
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at hello@pilotcreative.co. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. International transfers

Some of the third-party tools we use (such as Google Fonts) may process data outside the UK or European Economic Area. Where this occurs, we take steps to ensure appropriate safeguards are in place in line with UK data protection law.

10. Children's privacy

Our Site and services are intended for businesses and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.

11. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

13. Contact us

If you have questions about this Privacy Policy or how we handle your information, please contact us at hello@pilotcreative.co.